Pure fashion.

Experience the new LNLA brand.

Style is about individuality and nonconformity. No constraints, no limits. That feeling is what the new LNLA fashion label represents: Limits No Longer Apply – inspired by BMW Motorrad.

Loud isn't always best. Understatement is the purest expression of a modern, urban lifestyle. ”

LNLA

Limits No Longer Apply

Freedom begins where limits end. It's no wonder that speed lovers all over the world dream about the German Autobahn. Riding on a motorway with no speed limit is an empowering, thrilling experience. This is what the Limits No Longer Apply fashion label expresses: limitless individuality. The brand combines the attention to quality of BMW Motorrad with the pure, minimalist style of the fashion-conscious man.

Rugged denim jeans and no-frills hoodies and T-shirts are the basic essentials of the new line. These everyday staples are just as comfortable for a day at work or a night out at the bar. Brought to you by designers who choose a good fit over ostentatious style. Made by local manufacturers who understand their time-honoured craft.

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Limits no longer apply

Stop, shop and chill

Brunch with freshly roasted coffee in the morning, shop in the afternoon, party in the evening: The House of Machines is a new destination in LA that offers a combination of live music, good food and an alternative shopping experience. Part of that experience is the LNLA collection, which is now on sale at the House of Machines. The shop carries the latest custom bikes and a full range of menswear essentials. 

The clothing is just as understated as The House itself. You won't find flavoured drinks and canned music here. Every product, from a cup of coffee to a leather belt, tells a story and exudes authenticity. Inspired by the Pure&Crafted Festival, The House of Machines is all about one thing: handcrafted at its finest.

Address
LNLA
2028 East 7th Street
Los Angeles
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Suitable motorcycles.

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R 12

You don't have to dream of California. This laid-back cruiser brings this unique nonchalance right to your doorstep. Its low seat height invites you to hop on immediately. As a thoroughly relaxed road surfer, you might want to give your ears some fitting music to listen to. And then: roadtrippin' towards an endless summer. Alternatively, you may simply want to listen to the sound of the boxer engine and let its drive system roll you through metropolises or rock around winding country roads. Enjoy this unique #Soulfuel feeling – life is easy on the R 12.

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R 12 G/S

Ready to go wild: the R 12 G/S will awaken your spontaneous desire for adventure. As soon as you get on it, you’ll feel the spirit of its role model, the legendary R 80 G/S. Start a journey that will clear your mind. Get off the streets, start having fun. Who’s going to stop you? The purist design of the retro enduro is only complete when it’s caked in mud. The Boxer sound is the perfect soundtrack for your wild ride. Back in the city, but still far removed from the daily grind. Hop off and feel the joy – pure #Soulfuel.

The R 18 Classic is a touring motorcycle for nostalgia. It is reminiscent of the beginnings, of the first cruisers suitable for touring. It also boasts timeless features of our motorcycle history. The heart of the machine is obviously the boxer with the most displacement we have ever built. It stands for relaxing tours and pure enjoyment. Consistently developed history – simply put: #SoulFuel. 

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R 12 S

The R 12 S brings legendary genetics to the streets in a modern and stylish way. It combines the shapes and colours of the ultimate racing bike from the 1970s, the R 90 S, with modern technology, comfort, and driving dynamics, as well as extensive standard equipment. Based on the R 12 nineT, it gives you a unique riding experience with an unmistakable boxer punch – pure #Soulfuel. Let’s paint the town orange.

Heritage

R 12 nineT

Enter the R 12 nineT. With this sensational roadster, you set the scene with aplomb. Character: extrovert. Design: expressive. One after the other, hardly a screw was left in its place during development. With the revolutionised frame concept, this bike is eminently customisation-ready. So feel free to go the extra mile – do your own thing. The R 12 nineT invites you to make your own personal statement on the road. Celebrate #Soulfuel in your very own way.

The BMW R nineT Racer lets you relive the era of legendary superbikes. Far removed from obsessive retro romanticism, but rather on a customisable bike with innovative technology and in customary BMW Motorrad quality. Crouched behind the striking half fairing, both hands tight on the low-slung handlebar grips, you can feel the powerful boxer work, you hear its unmistakeable roar. And you already know: only a strong character can hold the racing line. On the road, as in life.

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